Proof that every product is real.
A unique code on every unit, checked with TruePixel or an unclonable NFC tag. Shoppers confirm a product is genuine in one scan or tap, and you see where every unit ends up.
Protection on every unit
Every unit is unique
A serialised code on every unit, not one per SKU.
Verified in one scan
Shoppers check it with their phone camera.
Unclonable NFC
Every tap of the PQ201 tag proves it is genuine.
Spot diversion early
Alerts when a unit is scanned outside its market.
Amazon Transparency
Supported on the same pack.
Works on any pack
Pouches, bottles, jars, cans and labels.
Protected from the press to the shelf
Every unit gets its code
A serialised TruePixel symbol, built from your own icons, is printed in the same pass as the artwork. Or add the unclonable PQ201 NFC tag.
Shoppers scan or tap
They check the code with their phone and see right away whether the product is genuine.
You see every check
Scans by place and time show where units end up, with alerts when something looks wrong.
Questions about brand protection
What is TruePixel?
TruePixel is on-pack verification, integrated with HP Smart Stream. A serialised symbol built from your own icons is printed in the same pass as the artwork, and shoppers scan it to confirm the product is genuine.
What is the PQ201 tag?
It is our unclonable NFC tag. Every tap proves the product is genuine, and it won the 2024 NFC Forum Innovation Award.
Do shoppers need an app?
No. Scanning the code or tapping the tag opens the check in the phone's browser.
How does diversion tracking work?
Every unit has its own code, so each scan shows where that unit is. If it turns up outside its market, you get an alert.
Is it already used by brands?
Yes. For DOJA Exclusive, TruePixel authentication detected more than 6,000 unauthorised scans around the world.
Which pack includes brand protection?
Brand protection comes with Trace, which is added on top of Tag, our base pack.
Ready to protect your brand?
Brand protection comes with Trace, added on top of Tag. Pick the packs you need and see your price per SKU.
