Engage

Instructions

Put how-to-use, care and setup guides on every pack, so customers get more from the product and come back for the next one.

Weber Original Kettle with its on-pack assembly app on a phone: parts list, step by step in English and Chinese, and warranty activation

Core benefits

What you get

The architecture of intelligent engagement

Set up in seconds

How-to guides and videos straight from the pack.

Care that lasts

Care tips and warranty registration in one scan.

Always up to date

In any language, with no reprint.

Educate, inspire, and Connect

Deliver meaningful experiences that inform and engage. From product details and setup guides to warranty registration and brand storytelling, turn every interaction into an opportunity to build trust and long-term connection.

Activate and amplify engagement

Drive participation and excitement through sign-ups, email campaigns, social actions, and competitions. Create moments that convert interest into action while strengthening loyalty and advocacy